"Made in China" and hardware products uncompetitive in the international market is the key to the lack of industry brands and innovation, and many hardware companies of the "old" situation of poor technological innovation for decades without innovation, without their own brand is the key factors. Throughout China's hardware market, intense competition giants to vicious competition as the main means to reduce prices to win customers with little brand concentration. In the international market, is competitive, competitive advantage is increasingly eroded.
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